How AI is changing marketing and advertising
Generative creative, personalization, ad targeting, SEO in an AI-search world and marketing analytics: the main uses of AI in marketing and the risks for brands.
AI Desk3 min read
Generative engine optimization: how to get cited by AI search and assistants
As people ask AI assistants instead of searching, brands want to be cited in AI answers. What generative engine optimization means and the practices that actually help.
AI Desk3 min read
How AI is used in e-commerce and retail
Recommendations, search, shopping assistants, pricing, inventory forecasting and store operations: how retailers use AI and what it changes for shoppers.
AI Desk3 min read